7 Customer-Facing Technologies to Give You an Advantage

Tanya Wetson-Catt • May 10, 2023

Customers look for convenience. In today’s world that means technology that makes their life easier. From webforms to POS systems, you need to keep the customer experience in mind in all you do.


When people aren’t happy with their experience interacting with a company, they leave. And their experience might not have anything to do with your products or services. Maybe they found it hard to navigate your website. They may have a question, but no one was around to answer it.


Customers expect you to make it easy for them to do business with you. Companies that do that, reap the benefits. Customer-centric companies are 60% more profitable than those that aren’t.


Technology is key to converting website visitors into clients. It’s also key for keeping customers happy and returning to buy again.


Where should you focus? Below are several ideas for all business budgets.

Cloud Forms


Are you still emailing forms in Microsoft Word to your customers? Using cloud-based forms makes the experience much better. Your customer doesn’t need to save a form to their computer and remember to email it back. Instead, they can follow a link and fill out the info online from any device.


Moving your forms to the cloud makes it easier for you as well. The form data comes in automatically. These systems also collate forms and provide analytics.


If you use Microsoft 365, then you already have a cloud form tool. Look for Microsoft Forms in your available applications or visit Microsoft’s site.


Digital Signatures


Experts expect the use of eSignatures to grow by 69% by 2024. The ability to digitally sign documents means more contracts get signed. People don’t have to print out a form, sign it, then scan it back in. Any of those activities could mean a bump in the road.


Printers run out of ink. People have trouble with a scanner they rarely use. The list goes on. Any problem can mean a customer rethinks signing a document that you need.


Using digital signatures streamlines the process. You can handle the transaction online. You also ensure you have a legally binding signature. 


Smart Chatbot


When someone makes a buying decision, they often have a question. If they don’t have a quick and easy way to get an answer, they may go elsewhere.


Chatbots are really smart these days. If you program them right, they can answer a large percentage of repeat questions. They’re there 24/7 on your website ready to help in a moment of need.


Many customers actually like them. About 68% of consumers are happy using helpful chatbots. They say they like that they get a fast answer from a bot. This isn’t always the case when customers send an email.


SMS Notifications


SMS notifications are another type of technology that can improve customer experience.

 

Emails have become flooded with junk mail. When someone needs to know about a shipment or purchase, they often prefer it by text. This way the message isn’t missed.


Think about implementing SMS notifications for important customer alerts. Make sure you have an opt-in and opt-out method. It’s also a best practice to let the customer choose which alerts they want to receive. Such as payment notifications, sales, or shipping details.


Business Mobile App


People have been in a transition from websites to apps for a while. Of course, the internet isn’t going away, but apps are gaining ground. A big reason for this is the rise of smartphone use.


Smartphone searches are overtaking web searches. And when people are on a mobile device they prefer apps over websites. Studies show that mobile users spend 90% of their time using apps, and just 10% using an internet browser.


Think about implementing a mobile app for your business. This can make it easier for customers to do business with you. It also gives you more marketing and service capabilities, such as push notifications.


If you’re on a tight budget, you could start with a “wrapper” app. These are solutions that take your existing website and transform it into an app.


FAQ Kiosk


For retail stores, having an FAQ kiosk available can provide a positive experience. It can allow customers to get questions answered quickly. It could also help them look up sales and coupons.


Service businesses can also benefit by using this digital tool. They can use it for commonly asked questions. They can also use it to direct clients to staff offices.


VoIP Phone System


You might think of your phone system as an internal piece of IT. But it’s also one of your most customer-facing technologies. The experience people get when they call is a vital part of how they view your business.


VoIP phone systems give staff the flexibility to help customers anywhere. This is true even when away from their desks. They also enable things like group ring, auto-attendant, and voicemail to email. All these features make for better caller interaction with your business.


Get Help Planning Your Technology Roadmap


Which technology upgrades will benefit your bottom line the most? How should new systems integrate into existing solutions? These are some of the things we look at when helping you look ahead to the future. Give us a call today to schedule a chat.


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10 Most Common Smart Home Issues and How to Fix Them

by Tanya Wetson-Catt • 08 May, 2024
Back when you were a kid, living in a “smart home” probably sounded futuristic. Something out of Back to the Future II or The Jetsons. Well, we don’t yet have flying cars, but we do have video telephones as well as smart refrigerators and voice-activated lights. But even the most advanced technology can have analogue problems. Hackers can get past weak passwords. Bad connections can turn advanced into basic pretty quickly. Have you run into any issues with your smart home gadgets? Not to worry! We’ve got your back when it comes to troubleshooting several common smart home issues. Here are some of the most frequent problems. Along with simple steps to get your smart haven back on track. 1. Connectivity Woes Are your smart gadgets refusing to connect to Wi-Fi? The main claim to fame of smart devices is that you can access them wirelessly. An internet connection is also vital to integrate several devices into a smart home hub. If your device is having connection issues, check the basics first. Restart your router and your devices. If that doesn't work, ensure you've positioned your router centrally. This gives you optimal signal strength. Consider a mesh network for large houses. Or invest in a Wi-Fi extender for better coverage. 2. Device Unresponsiveness Now that we have voice-activated devices, we expect them to always answer. It can be frustrating when a device won’t respond to its “wake word.” We might even raise our voice and ask again… only to be ignored. Are you having trouble with your smart devices not responding to commands? A simple power cycle (turning them off and on) can often do the trick. Check for software updates on your devices. As well as the corresponding apps. Updating software can fix bugs and improve performance. 3. Battery Drain Smart devices, especially those battery-powered, can drain quickly. Adjust settings to reduce power consumption. Disable features you don't use. Such as notification lights or constant background updates. Consider replacing batteries with high-quality ones for optimal performance. 4. Incompatibility Issues Not all smart devices are created equal. Just because it says “smart” on the box doesn’t mean it plays well with others. When a new device won’t interact with your network, it can mean money down the drain. Before you buy, check to ensure your devices are compatible with each other. Build your devices around your smart home platform. Review the manufacturer's specifications thoroughly to avoid compatibility headaches. 5. Security Concerns Security is paramount in a smart home. There have been horror stories about hacked baby monitors. These stories can get real very fast. You need to pay attention to securing your devices. Rather than getting caught up in plugging them in as fast as possible. Use strong and unique passwords for all your devices and accounts. Enable two-factor authentication wherever available. Keep your devices and apps updated with the latest security patches. A few other smart device security tips include: Change the default device name on your network. Choose something generic. Put smart devices on a separate “guest” network. This keeps them separated from devices with more sensitive data. Turn off unnecessary sharing features. These are often enabled by default. 6. App Troubles Are you running into sporadic problems? Bugs that crop up intermittently? Sometimes, the problem might lie with the app itself. Check if any app updates are available and install them. Try logging out and logging back in to refresh the connection. If issues persist, uninstall and reinstall the app. 7. Automation Gone Wrong Smart home automations can be convenient, but sometimes they malfunction. Review your automation rules and ensure they're set up correctly. Test them individually to identify any faulty triggers or actions. 8. Limited Range Some smart devices have a limited range. Check the manufacturer’s guide so you know what to expect. Move your devices closer to the hub or router for better communication. Consider using repeaters or extenders if the distance is an issue. 9. Ghost Activity Ever experienced your smart lights turning on or off randomly? This could be due to factors such as: Accidental voice commands Faulty sensors Scheduled automations you forgot about A hacked device Review your automation settings and disable any you don't need. Investigate if your devices are picking up unintended voice commands from other sources. Change passwords and watch out for breaches. 10. Feeling Overwhelmed It’s easy to get overwhelmed when you’re dealing with several smart devices. Don't hesitate to consult your device manuals and online resources. You can also get help from our IT experts for specific troubleshooting steps. These resources can offer more guidance tailored to your situation. Need Help Securing Your Smart Home Office? A smart device should simplify your life, not complicate it. These simple solutions can help you navigate common issues. It’s also important to get a smart home security assessment to keep you, your family and your business protected. Contact us today to schedule a security check-up for your smart home and gain peace of mind.

Here Are 5 Data Security Trends to Prepare for in 2024

by Tanya Wetson-Catt • 01 May, 2024
With cyber threats evolving at an alarming pace, staying ahead of the curve is crucial. It’s a must for safeguarding sensitive information. Data security threats are becoming more sophisticated and prevalent. The landscape must change to keep up. In 2024, we can expect exciting developments alongside persistent challenges. Over 70% of business professionals say their data privacy efforts are worth it. And that their business receives “significant” or “very significant” benefits from those efforts. Staying informed about these trends is crucial. This is true whether you’re an individual or a business safeguarding valuable data. Here are some key areas to watch. 1. The Rise of the Machines: AI and Machine Learning in Security Artificial intelligence (AI) and machine learning (ML) are no longer futuristic concepts. They are actively shaping the cybersecurity landscape. This year, we'll likely see a further rise in their application: Enhanced Threat Detection: AI and ML algorithms excel at analysing massive datasets. This enables them to identify patterns and anomalies that might escape human notice. This translates to a quicker detection of and reaction to potential cyber threats. Predictive Analytics: AI can predict potential vulnerabilities and suggest proactive measures. It does this by analysing past cyberattacks and security incidents. Automated Response: AI can go beyond detection and analysis. Professionals can program it to automatically isolate compromised systems as well as block malicious activity and trigger incident response procedures. This saves valuable time and reduces the potential impact of attacks. AI and ML offer significant benefits. But it's important to remember they are tools, not magic solutions. Deploying them effectively requires skilled professionals. Experts who can interpret the data and make informed decisions. 2. Battling the Ever-Evolving Threat: Ransomware Ransomware is malicious software that encrypts data and demands a ransom for decryption. It has been a persistent threat for years. Unfortunately, it's not going anywhere in 2024. Hackers are constantly refining their tactics, targeting individuals and businesses alike. Here's what to expect: More Targeted Attacks: Hackers will likely focus on meticulously selecting high-value targets. Such as critical infrastructure or businesses with sensitive data. They do this to maximize their impact and potential pay-out. Ransomware-as-a-Service (RaaS): This enables those with limited technical expertise to rent ransomware tools. This makes it easier for a wider range of actors to launch attacks. Double Extortion: Besides encrypting data, attackers might steal it beforehand. They then may threaten to leak it publicly if the ransom isn't paid, adding pressure on victims. 3. Shifting Strategies: Earlier Data Governance and Security Action Traditionally, companies have deployed data security measures later in the data lifecycle. For example, after data has been stored or analysed. But a new approach towards earlier action is gaining traction in 2024. This means: Embedding Security Early On: Organisations are no longer waiting until the end. Instead, they will integrate data controls and measures at the start of the data journey. This could involve setting data classification levels as well as putting in place access restrictions. They will also be defining data retention policies early in the process. Cloud-Centric Security: More organisations are moving towards cloud storage and processing. As they do this, security solutions will be closely integrated with cloud platforms. This ensures consistent security throughout the entire data lifecycle. Compliance Focus: Data privacy regulations like GDPR and CCPA are becoming increasingly stringent. As this happens, companies will need to focus on data governance to ensure compliance. 4. Building a Fortress: Zero Trust Security and Multi-Factor Authentication We're in a world where traditional perimeter defences are constantly breached. This is why the "Zero Trust" approach is gaining prominence. This security model assumes that no user or device is inherently trustworthy. Users and programs need access verification for every interaction. Here's how it works: Continuous Verification: Every access request will be rigorously scrutinized. This is regardless of its origin (inside or outside the network). Systems base verification on factors like user identity, device, location, and requested resources. Least Privilege Access: Companies grant users the lowest access level needed to perform their tasks. This minimizes the potential damage if hackers compromise their credentials Multi-Factor Authentication (MFA): MFA adds an important extra layer of security. It requires users to provide extra factors beyond their password. 5. When Things Get Personal: Biometric Data Protection Biometrics include facial recognition, fingerprints, and voice patterns. They are becoming an increasingly popular form of authentication. But this also raises concerns about the potential for misuse and privacy violations: Secure Storage Is Key: Companies need to store and secure biometric data. This is ideally in encrypted form to prevent unauthorised access or breaches. Strict Regulation: Expect governments to install stricter regulations. These will be around the collection, use, and retention of biometric data. Organisations will need to ensure they adhere to evolving standards. They should also focus on transparency and user consent. How to Prepare for Evolving Data Security Trends Feeling a bit overwhelmed? Don't worry, here are some practical steps you and your organisation can take: Stay Informed Invest in Training Review Security Policies Embrace Security Technologies Test Your Systems Schedule a Data Security Assessment Today! The data security landscape of 2024 promises to be both intriguing and challenging. We can help you navigate this evolving terrain with confidence.  A data security assessment is a great place to start. Contact us today to schedule yours.

What Is Microsoft Security Copilot? Should You Use It?

by Tanya Wetson-Catt • 26 Apr, 2024
It can be challenging to keep up with the ever-evolving cyber threat landscape. Companies need to process large amounts of data. As well as respond to incidents quickly and effectively. Managing an organisation's security posture is complex. That's where Microsoft Security Copilot comes in. Microsoft Security Copilot is a generative AI-powered security solution. It provides tailored insights that empower your team to defend your network. It works with other Microsoft security products. It also integrates with natural language to generate tailored guidance and insights. In this article, we will explain what Microsoft Security Copilot is. We’ll explore its benefits and whether it's the right choice to enhance your digital defenses. What Is Microsoft Security Copilot? Microsoft Security Copilot is a cutting-edge cybersecurity tool. It leverages the power of AI and machine learning for threat detection and response. Copilot aims to enhance the efficiency and effectiveness of cybersecurity operations. Microsoft Security Copilot helps security teams: Respond to cyber threats Process signals Assess risk exposure at machine speed It works with other Microsoft security products as well. A big benefit is that it integrates with natural language. This means you can ask questions plainly to generate tailored guidance and insights. Security Copilot can help with end-to-end scenarios such as: Incident response Threat hunting Intelligence gathering Posture management Executive summaries on security investigations How Does Microsoft Security Copilot Work? You can access Microsoft Security Copilot capabilities through a standalone experience. As well as embedded experiences available in other Microsoft security products. Copilot integrates with several tools, including: Microsoft Sentinel Microsoft Defender XDR Microsoft Intune Microsoft Defender Threat Intelligence Microsoft Entra Microsoft Purview Microsoft Defender External Attack Surface Management Microsoft Defender for Cloud You can use natural language prompts with Security Copilot. This makes it easy to ask for information or guidance on various security topics. For example, you can ask: What are the best practices for securing Azure workloads? What is the impact of CVE-2024-23905 on my organization? Generate a report on the latest attack campaign. How do I remediate an incident involving TrickBot malware? Should You Use Microsoft Security Copilot? The Pros: 1. Advanced Threat Detection Microsoft Security Copilot employs advanced algorithms. These detect and analyse threats that may go unnoticed by traditional security measures. It has the ability to adapt to new threats in real time. This enhances the security posture for organisations.

2. Operational Efficiency

Copilot automates threat analysis. This allows security teams to focus on strategic decision-making. It also reduces the time and effort spent on manual data analysis. The tool streamlines workflows, enabling quicker responses to potential threats. 3. Integration with Microsoft Products Microsoft Security Copilot seamlessly integrates with several Microsoft products. This creates a comprehensive cybersecurity ecosystem. The synergy between these tools enhances threat visibility as well as response capabilities. 4. Continuous Learning The AI and machine learning components of Copilot continuously learn from new data. This improves their ability to identify and mitigate emerging threats over time. This adaptive learning approach ensures that the tool evolves. Which is important to do alongside the ever-changing threat landscape. 5. Reduced False Positives Copilot's advanced algorithms contribute to a more accurate threat detection process. This minimises false positives that can overwhelm security teams. The result is a more focused and efficient response to genuine threats. The Considerations: 1. Integration Challenges Microsoft Security Copilot seamlessly integrates with Microsoft and other security products. But organisations using a diverse range of cybersecurity tools may face integration challenges. Consider the compatibility of Copilot with your existing cybersecurity infrastructure.

2. Resource Requirements The deployment of advanced AI and machine learning technologies may demand extra resources. Companies should check if their existing infrastructure supports the requirements of the tool. 3. Training and Familiarization Successfully leveraging the benefits of Copilot requires training. As well as familiarisation with the tool's functionalities. Ensure that your security team is adequately trained. This will maximize the potential of this cybersecurity solution. The Bottom Line Microsoft Security Copilot represents a leap forward in the realm of AI-driven cybersecurity. It has an advanced capacity for real-time threat detection and operational efficiency. As well as extensive integration capabilities. These factors make it a compelling choice. Especially for businesses seeking to fortify their digital defences. Your unique business needs should guide the decision to adopt Microsoft Security Copilot. Consider factors such as existing cybersecurity infrastructure and resource availability. As well as the commitment to ongoing training. Get Expert Microsoft Product Support Here! Microsoft is a vast ecosystem of interconnected business tools. Security Copilot is one of the newest to help you secure your online landscape. If you need some help leveraging these tools for your company, let us know. We are experienced Microsoft service providers. Our team can help you make the most of these tools.  Contact us today to schedule a consultation.

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