How to Choose the Right Cloud Storage for Your Small Business

Tanya Wetson-Catt • 31 July 2025

Choosing the right cloud storage solution can feel a bit like standing in front of an all-you-can-eat buffet with endless options- so many choices, each promising to be the best. Making the wrong decision can lead to wasted money, compromised data, or even a productivity bottleneck. For small business owners, the stakes couldn't be higher.

Whether you're dipping your toes into cloud storage for the first time or you're a seasoned pro looking to optimise your current setup, we will walk you through this comprehensive guide to help you confidently select a cloud storage solution tailored to your business's unique needs.


Why Should Small Businesses Consider the Right Cloud Storage?


Business operations have undergone a digital transformation. With remote work, mobile-first communication, and data piling up faster than ever, cloud storage is no longer optional. It's a cornerstone of efficiency and resilience.


According to a TechRepublic report, 94% of businesses saw marked improvements in security after migrating to the cloud. That statistic speaks volumes. For small businesses, every bit of operational improvement counts.


Here are some key benefits that drive cloud storage adoption:


  • Cost-efficiency - Pay only for what you use, with no need for bulky servers.
  • Built-in security - Most providers offer encryption, permissions controls, and auditing tools.
  • Scalability - Add or reduce storage space on demand without purchasing new hardware.
  • Remote collaboration - Access files securely from anywhere, on any device.
  • In short, cloud storage enables small businesses to compete with larger organisations by offering enterprise-level tools without the enterprise-level price tag.


Choosing the Right Cloud Storage for Your Small Business


Password spraying is distinct from other brute-force attacks in its approach and execution. While traditional brute-force attacks focus on trying multiple passwords against a single account, password spraying uses a single password across multiple accounts. This difference allows attackers to avoid triggering account lockout policies, which are designed to protect against excessive login attempts on a single account.


Know Your Storage Needs


Understand What You're Storing


Before choosing a storage solution, have a clear idea of what data your business actually needs to prioritise. Not every document or image needs long-term storage. Some data is mission-critical and used daily, while other files are being kept for compliance or historical purposes.


Ask yourself:


  • How much total data are we currently storing?
  • What portion of that is active, and what's archival?
  • How fast is our data growing and why?


Doing a basic data inventory helps prevent overpaying for unused storage space while ensuring you don't run out of room when it matters most.


Consider File Types and Use Cases


Different industries have vastly different storage demands. For instance, a small law firm mostly handles PDFs and text files, which take up less space. Meanwhile, a marketing agency or architectural firm deals with large media files that can balloon storage needs quickly.


By understanding your specific file types and workflows, you'll be better equipped to choose a plan with the right performance and capacity features.


Evaluate Your Budget


Don't Just Look at Monthly Costs


While it's tempting to chase the lowest monthly price, many cloud storage solutions include hidden or variable costs. These can sneak up on you, especially if your data storage needs fluctuate.


Watch out for:


  • Extra fees for large data transfers
  • Premium charges for faster access or retrieval
  • Security add-ons or compliance upgrades


Think in terms of total cost of ownership rather than just a monthly bill. The cheapest plan could end up costing more if it doesn't meet your actual needs.


Pay-as-You-Go vs. Fixed Plans


If your business experiences seasonal fluctuations or unpredictable data usage, a pay-as-you-go pricing model could be ideal. These models are flexible and usually based on actual usage.


In contrast, if you value cost predictability and know your data storage needs are consistent, a fixed monthly plan might give you peace of mind and help with budgeting. Consider running a cost comparison based on your last 6-12 months of data needs before committing.


Prioritise Security and Compliance


Protecting Your Business (and Your Customers)


Cyber threats aren't just a concern for large enterprises. In fact, Wired reports that 43% of cyberattacks are aimed at small businesses. These attacks can lead to data breaches, financial losses, or even legal action.


Choosing a secure cloud provider is crucial. Look for the following features:


  • End-to-end encryption, covering data at rest and in transit
  • Multi-factor authentication (MFA) for user accounts
  • Automatic backups and disaster recovery protocols
  • Compliance certifications like GDPR, HIPAA, or ISO 27001


If your business handles sensitive customer information or falls under data privacy laws, make sure your provider is compliant with relevant regulations.


Make Sure They Have Your Back


Great technology means nothing if support is lacking. Check whether your cloud provider offers:


  • 24/7 technical support via chat, email, or phone
  • Clear service-level agreements (SLAs) that guarantee uptime and response times
  • Disaster recovery support in case of hardware failure or ransomware


When problems arise (and they will) responsive support can make the difference between a minor hiccup and a full-blown crisis.


Think About Scalability


Today's Needs vs. Tomorrow's Growth


Many small businesses choose a plan based on current needs, but what happens when your business grows, or your storage demands spike?

That's why scalability should be non-negotiable in your cloud strategy. Look for providers that make it easy to:


  • Upgrade your storage capacity without major disruption
  • Add new users or teams as your company expands
  • Access advanced services like automated workflows, AI file tagging, or analytics tools


Scalability isn't just adding more space. It's about building a storage ecosystem that adapts as your business evolves.


Don’t Overlook Usability and Integration


How Easy Is It to Use?


Cloud storage should make life easier, not harder. If your team struggles to navigate the interface, productivity can suffer. Look for features like:


  • Drag-and-drop uploads
  • Ability to sync folders across devices
  • User-friendly mobile apps


A clean, intuitive interface will reduce the learning curve and increase adoption across your organisation.


Will It Play Nice with Other Tools?


Seamless integration is key. Your cloud solution should work well with your existing software stack. Most businesses benefit from storage that integrates with:


  • Microsoft 365 or Google Workspace
  • Customer Relationship Management (CRM) systems
  • Project management tools like Asana, Trello, or Monday.com


Most providers offer free trials or demos. Involve your team in testing a few platforms to see what works best before making a final decision.


Compare Popular Providers


There are dozens of cloud storage options out there, but a few consistently rise to the top. Let's break down the strengths of a few popular options to help you align their features with your business's needs:


Google Drive


Google Drive is an excellent choice for businesses that prioritise collaboration and affordability. Its seamless integration with Google Workspace tools like Docs, Sheets, and Gmail makes it a go-to option for teams already working within the Google ecosystem. With generous free storage tiers and low-cost upgrade options, it's a solid fit for start-ups and small teams who need to stay nimble.


Dropbox


Dropbox shines when simplicity and media storage are at the top of your list. Known for its user-friendly interface, Dropbox makes file syncing and sharing straightforward. It's particularly strong in handling large media files, offering robust version control and recovery features, which makes it a favourite among creative professionals like designers and marketers.


OneDrive


OneDrive is ideal for businesses that are deeply embedded in the Microsoft environment. If you're already using Office 365, OneDrive comes built-in, offering tight integration with Word, Excel, and Teams. It's particularly well-optimised for Windows users and provides a smooth, familiar experience across devices, especially in hybrid work settings.


Box


Box stands out for its emphasis on security and compliance, making it a smart pick for businesses in regulated industries like healthcare, finance, or legal services. It offers advanced encryption, detailed permission settings, and compliance with major frameworks such as HIPAA and GDPR. For organisations that handle sensitive data, Box provides the peace of mind that your information is well-protected.


Each of these platforms has its strengths. The best one for your business will depend on your specific priorities, whether that's collaboration, ease of use, integration, or rock-solid security.


Common Pitfalls When Choosing the Right Cloud Storage for Your Small Business (And How to Avoid Them)


Selecting cloud storage may seem simple on the surface (upload, store, access), but many small businesses make missteps that can lead to lost data, unexpected costs, or major inefficiencies. Here are the most common pitfalls and how you can sidestep each one:


Ignoring Security and Compliance Requirements


Many small businesses assume that all cloud storage platforms offer the same level of security. This leads to storing sensitive customer or business data on platforms that don't meet industry compliance standards or lack robust protections like end-to-end encryption.


Always evaluate a provider's security certifications (e.g., ISO 27001, SOC 2) and data encryption methods. If you're in a regulated industry like healthcare or finance, ensure the provider meets your compliance obligations (HIPAA, GDPR, etc.). Don't hesitate to ask vendors about their data breach history and incident response plan.


Choosing Based on Price Alone


Going for the cheapest option might feel like a win, but low-cost providers often skimp on customer support, uptime reliability, or scalability. You may also encounter hidden fees for exceeding storage limits or transferring data.


Look beyond the price tag. Weigh costs against features, customer support, and the ability to grow with your business. Read the fine print on pricing tiers and data transfer fees. It's worth paying a bit more for a platform that will truly meet your needs.


Overlooking Integration with Existing Tools


Some businesses choose storage systems that don't play well with their existing software. This may lead to frustrating workarounds, duplicated tasks, and wasted time.

Ensure the cloud storage solution integrates seamlessly with your current ecosystem, whether that's Microsoft 365, Google Workspace, QuickBooks, or your CRM. Many platforms offer app marketplaces or integration directories-use those as a resource before committing.


Underestimating Scalability Needs


Some small businesses underestimate how quickly their storage needs will grow, locking themselves into platforms that aren't built to scale efficiently. Unexpected growth in storage needs can create headaches if the provider can’t keep up.


Choose a solution that can grow with you. Even if you're a small team today, look for storage providers that offer flexible plans, tiered storage, and enterprise.


Neglecting Backup and Redundancy


Storing data in the cloud doesn't automatically mean it's backed up. Without redundancy or a clear backup plan, data can still be lost due to accidental deletion or system errors.

Look for providers with built-in backup and redundancy features. Ask about their data replication strategy, your data should be stored in multiple locations. Also consider adopting a 3-2-1 backup strategy: 3 copies of your data, 2 different storage types, and 1 offsite (which could be the cloud).


Selecting the right cloud storage solution isn't picking a popular name or scoring a great deal. It's about finding a system that works with your workflow, supports your team, and gives you peace of mind. Start by auditing your data needs, choose a cost model that suits your budget, prioritise strong security, ensure scalability for growth, and pick a user-friendly solution that integrates seamlessly with your tools.


Do you need help navigating the world of cloud storage? Reach out to us today for advice, implementation support, or to discuss tailored solutions that align with your goals.

Let's Talk Tech

More from our blog

The Server Refresh Deadline: Why Windows Server 2016’s End of Support Should Drive Your Cloud Migration Plan

by Tanya Wetson-Catt • 20 February 2026
Time moves fast in the world of technology, and operating systems that once felt cutting-edge are becoming obsolete. With Microsoft having set the deadline for Windows Server 2016 End of Support to January 12, 2027 , the clock is ticking for businesses that use this operating system. Once support ends, Microsoft will no longer provide security updates or patches, leaving your business systems vulnerable. It’s not just about missing new features, continuing to use unsupported software significantly increases the risk of cyberattacks. If your systems are still on Windows Server 2016, now is the time to plan your upgrade. With about a year until support ends, waiting until the last minute can lead to rushed decisions and higher costs. Understanding the Security Implications When support ends, the protection provided by security updates and patches disappears, as Microsoft will no longer fix bugs or vulnerabilities. Hackers often target unsupported systems, knowing any new exploits will go unpatched and open the door to attacks. Legacy systems put IT administrators in a tough spot. Without vendor support, defending against threats becomes nearly impossible, compliance with industry regulations is compromised, and running unsupported software can lead to failed audits. Additionally, customer data on servers running this operating system is vulnerable to theft and ransomware. The cost of a breach far outweighs the cost of upgrading. Using unsupported systems is like driving a faulty, uninsured car, failure is inevitable. The question isn’t if it will happen, but when. The Case for Cloud Migration With the end-of-support deadline approaching, businesses face a choice: purchase new physical servers that run the latest Windows Server editions, or migrate their infrastructure to the cloud. Investing in new hardware and software comes with substantial upfront costs and locks you into that capacity for five years, the typical span of mainstream support for Windows Server , plus an additional five years for Long-Term Servicing Channel (LTSC) releases. On the other hand, a cloud migration strategy offers a more flexible alternative. Platforms such as Microsoft Azure or Amazon’s AWS cloud services, allow you to select virtualised computing resources such as servers and storage, which can scale as needed. On these platforms, you only pay for what you use, transforming your IT spending from capital expenditure to operating expense. The cloud provides greater reliability and disaster recovery, eliminating concerns about hard drive failures in your server rack. Cloud providers handle the management and upgrades of the physical infrastructure, freeing your IT team to focus on driving business growth. Analyse Your Current Workloads Before moving to the cloud, it’s essential to know what you’re working with. Take inventory of all applications running on your Windows Server 2016 machines. While some are cloud-ready, others may need updates or reconfiguration. Identify which workloads are critical to your daily operations and prioritise them in your migration plan. You may also discover applications you no longer need, making this an ideal time to streamline and clean up your environment. When in doubt, consult with your software vendors to confirm compatibility, as they might have specific requirements for newer operating systems. Gathering this information early helps you to avoid surprises during the actual migration. Create a Phased Migration Plan When transitioning to a new system, moving everything at once is risky, ‘big bang’ migrations often cause downtime and confusion. The best approach is a phased migration to manage risk effectively. Begin with low-impact workloads to test the process, then proceed to medium and high-impact workloads once you’re confident everything runs smoothly. Set a realistic timeline that beats the server upgrade deadline by a significant margin, and then work backward from the end-of-support date. This approach allows for plenty of buffer time for testing and troubleshooting, since rushing migrations often results in mistakes and security gaps. Communicate the schedule to your staff clearly, they need to know when maintenance windows will occur, so that they can also manage their workflows effectively. Managing expectations is just as important as managing servers, and you don’t want to get in your own way. A smooth transition requires everyone to be informed and on the same page. Test and Validate Once you migrate a workload, it’s essential to verify that it functions as expected. Key questions to ask include: Does the application launch correctly? Can users access their data without permission errors? Testing is the most critical phase of any migration. After migration, run extensive performance benchmarks to compare the new system with the old one. The cloud should offer equal or better speed, and if things are slow, you might need to adjust resources. Optimisation will be a normal part of the migration process, until you find the perfect balance that works for you. The summarised steps for a successful migration include: Audit all current hardware and software assets Choose between an on-premise upgrade or a cloud migration Back up all data securely before making changes Test applications thoroughly in the new environment Do not declare victory until users confirm everything is working. The Cost of Doing Nothing Ignoring the end of support deadline is not a viable strategy. Some businesses hope to delay until the last minute and then rush a migration, but this is extremely risky. Cybercriminals constantly target outdated, vulnerable systems, often using automated bots to scan for weaknesses. If you continue using Windows Server 2016 past the extended support dates, you may need to purchase 'Extended Security Updates.' While Microsoft offers this service, it is extremely costly, and the price rises each year, making it more a penalty for delay than a sustainable long-term solution. Act Now to Modernise Your Infrastructure If your business still relies on Windows Server 2016, the end of support marks a pivotal moment for your IT strategy, upgrading your technology stack is no longer optional. Whether you choose new hardware or a cloud solution, decisive action is required. Take this opportunity to enhance your legacy system’s security and efficiency, ensuring your modern business runs on a modern infrastructure. Don’t let time compromise your data’s safety, plan your migration today and safeguard your future.  Concerned about the approaching Windows Server 2016 end-of-support deadline? We specialise in smooth migrations to the cloud and modern server environments. Let us take care of the technical heavy lifting, contact us today to begin your upgrade plan.

The MFA Level-Up: Why SMS Codes Are No Longer Enough (and What to Use Instead)

by Tanya Wetson-Catt • 16 February 2026
For years, enabling Multi-Factor Authentication (MFA) has been a cornerstone of account and device security. While MFA remains essential, the threat landscape has evolved, making some older methods less effective. The most common form of MFA, four- or six-digit codes sent via SMS, is convenient and familiar, and it’s certainly better than relying on passwords alone. However, SMS is an outdated technology, and cybercriminals have developed reliable ways to bypass it. For organisations handling sensitive data, SMS-based MFA is no longer sufficient. It’s time to adopt the next generation of phishing-resistant MFA to stay ahead of today’s attackers. SMS was never intended to serve as a secure authentication channel. Its reliance on cellular networks exposes it to security flaws, particularly in telecommunication protocols such as Signaling System No. 7 (SS7), used for communication between networks. Attackers know that many businesses still use SMS for MFA, which makes them appealing targets. For instance, hackers can exploit SS7 vulnerabilities to intercept text messages without touching your phone. Techniques such as eavesdropping, message redirection, and message injection can be carried out within the carrier network or during over-the-air transmission. SMS codes are also vulnerable to phishing. If a user enters their username, password, and SMS code on a fake login page, attackers can capture all three in real time and immediately gain access the legitimate account. Understanding SIM Swapping Attacks One of the most dangerous threats to SMS-based security is the SIM swap. In SIM swapping attacks, a criminal contacts your mobile carrier pretending to be you and claims to have lost their phone. They then request the support staff to port your number to a new blank SIM card in their possession. If they succeed, your phone goes offline, allowing them to receive all calls and SMS messages, including MFA codes for banking and email. Without knowing your password, they can quickly reset credentials and gain full access to your accounts. This attack doesn’t depend on advanced hacking skills; instead, it exploits social engineering tactics against mobile carrier support staff, making it a low-tech method with high‑impact consequences. Why Phishing-Resistant MFA Is the New Gold Standard To prevent these attacks, it’s essential to remove the human element from authentication by using phishing-resistant MFA. This approach relies on secure cryptographic protocols that tie login attempts to specific domains. One of the more prominent standards used for such authentication is Fast Identity Online 2 (FIDO2) open standard, that uses passkeys created using public key cryptography linking a specific device to a domain. Even if a user is tricked into clicking a phishing link, their authenticator application will not release the credentials because the domain does not match the specific record. The technology is also passwordless, which removes the threat of phishing attacks that capture credentials and one-time passwords (OTPs). Hackers are forced to target the endpoint device itself, which is far more difficult than deceiving users. Implementing Hardware Security Keys Perhaps one of the strongest phishing-resistant authentication solutions involves hardware security keys. Hardware security keys are physical devices resembling a USB drive, which can be plugged into a computer or tapped against a mobile device. To log in, you simply insert the key into the computer or touch a button, and the key performs a cryptographic handshake with the service. This method is quite secure since there are no codes to type, and attackers can’t steal your key over the internet. Unless they physically steal the key from you, they cannot access your account. Mobile Authentication Apps and Push Notifications If physical keys are not feasible for your business, mobile authenticator apps such as Microsoft or Google Authenticator are a step up from SMS MFA. These apps generate codes locally on the device, eliminating the risk of SIM swapping or SMS interception since the codes are not sent over a cellular network. Simple push notifications also carry risks. For example, attackers may flood a user’s phone with repeated login approval requests, causing “ MFA fatigue,” where a frustrated or confused user taps “approve” just to stop the notifications. Modern authenticator apps address this with “number matching,” requiring the user to enter a number shown on their login screen into the app. This ensures the person approving the login is physically present at their computer. Passkeys: The Future of Authentication With passwords being routinely compromised, modern systems are embracing passkeys, which are digital credentials stored on a device and protected by biometrics such as fingerprint or Face ID. Passkeys are phishing-resistant and can be synchronised across your ecosystem, such as iCloud Keychain or Google Password Manager. They offer the security of a hardware key with the convenience of a device that you already carry. Passkeys reduce the workload for IT support, as there are no passwords to store, reset, or manage. They simplify the user experience while strengthening security. Balancing Security With User Experience Moving away from SMS-based MFA requires a cultural shift. Since users are already used to the universality and convenience of text messages, the introduction of physical keys and authenticator apps can trigger resistance. It’s important to explain the reasoning behind the change, highlighting the realities of SIM-swapping attacks and the value of the protected information. When users understand the risks, they are more likely to embrace the new measures. While a phased rollout can help ease the transition for the general user base, phishing-resistant MFA should be mandatory for privileged accounts. Administrators and executives must not rely on SMS-based MFA. The Costs of Inaction Sticking with legacy MFA techniques is a ticking time bomb that gives a false sense of security. While it may satisfy compliance requirements, it leaves systems vulnerable to attacks and breaches, which can be both costly and embarrassing. Upgrading your authentication methods offers one of the highest returns on investment in cybersecurity. The cost of hardware keys or management software is minimal compared to the expense of incident response and data recovery. Is your business ready to move beyond passwords and text codes? We specialise in deploying modern identity solutions that keep your data safe without frustrating your team. Reach out, and we’ll help you implement a secure and user-friendly authentication strategy.

The “Deepfake CEO” Scam Why Voice Cloning Is the New Business Email Compromise (BEC)

by Tanya Wetson-Catt • 9 February 2026
The phone rings, and it’s your boss. The voice is unmistakable; with the same flow and tone you’ve come to expect. They’re asking for a favour: an urgent bank transfer to lock in a new vendor contract, or sensitive client information that’s strictly confidential. Everything about the call feels normal, and your trust kicks in immediately. It’s hard to say no to your boss, and so you begin to act. What if this isn’t really your boss on the other end? What if every inflection, every word you think you recognise has been perfectly mimicked by a cybercriminal? In seconds, a routine call could turn into a costly mistake; money gone, data compromised, and consequences that ripple far beyond the office. What was once the stuff of science fiction is now a real threat for businesses. Cybercriminals have moved beyond poorly written phishing emails to sophisticated AI voice cloning scams, signalling a new and alarming evolution in corporate fraud. How AI Voice Cloning Scams Are Changing the Threat Landscape We have spent years learning how to spot suspicious emails by looking for misspelled domains, odd grammar, and unsolicited attachments. Yet we haven’t trained our ears to question the voices of people we know, and that’s exactly what AI voice cloning scams exploit. Attackers only need a few seconds of audio to replicate a person’s voice, and they can easily acquire this from press releases, news interviews, presentations, and social media posts. Once they obtain the voice samples, attackers use widely available AI tools to create models capable of saying anything they type. The barrier to entry for these attacks is surprisingly low. AI tools have proliferated in recent years, covering applications from text and audio, to video creation and coding. A scammer doesn’t need to be a programming expert to impersonate your CEO, they only need a recording and a script. The Evolution of Business Email Compromise Traditionally, business email compromise (BEC) involved compromising a legitimate email account through techniques like phishing and spoofing a domain to trick employees into sending money or confidential information. BEC scams relied heavily on text-based deception, which could be easily countered using email and spam filters. While these attacks are still prevalent, they are becoming harder to pull off as email filters improve. Voice cloning, however, lowers your guard by adding a touch of urgency and trust that emails cannot match. While you can sit back and check email headers and a sender’s IP address before responding, when your boss is on the phone sounding stressed, your immediate instinct is to help. “Vishing” (voice phishing) uses AI voice cloning to bypass the various technical safeguards built around email and even voice-based verification systems. Attackers target the human element directly by creating high-pressure situations where the victim feels they must act fast to save the day. Why Does It Work? Voice cloning scams succeed because they manipulate organisational hierarchies and social norms. Most employees are conditioned to say “yes” to leadership, and few feel they can challenge a direct request from a senior executive. Attackers take advantage of this, often making calls right before weekends or holidays to increase pressure and reduce the victim’s ability to verify the request. More importantly, the technology can convincingly replicate emotional cues such as anger, desperation, or fatigue. It is this emotional manipulation that disrupts logical thinking. Challenges in Audio Deepfake Detection Detecting a fake voice is far more difficult than spotting a fraudulent email. Few tools currently exist for real-time audio deepfake detection, and human ears are unreliable, as the brain often fills in gaps to make sense of what we hear. That said, there are some common tell-tale signs, such as the voice sounding slightly robotic or having digital artifacts when saying complex words. Other subtle signs you can listen for include unnatural breathing patterns, weird background noise, or personal cues such as how a particular person greets you. Depending on human detection is an unreliable approach, as technological improvements will eventually eliminate these detectable flaws. Instead, procedural checks should be implemented to verify authenticity. Why Cybersecurity Awareness Training Must Evolve Many corporate training programs remain outdated, focusing primarily on password hygiene and link checking. Modern cybersecurity awareness must also address emerging threats like AI. Employees need to understand how easily caller IDs can be spoofed and that a familiar voice is no longer a guarantee of identity. Modern IT security training should include policies and simulations for vishing attacks to test how staff respond under pressure. These trainings should be mandatory for all employees with access to sensitive data, including finance teams, IT administrators, HR professionals, and executive assistants. Establishing Verification Protocols The best defence against voice cloning is a strict verification protocol. Establish a “zero trust” policy for voice-based requests involving money or data. If a request comes in by phone, it must be verified through a secondary channel. For example, if the CEO calls requesting a bank transfer, the employee should hang up and call the CEO back on their internal line or send a message via an encrypted messaging app like Teams or Slack to confirm. Some companies are also implementing challenge-response phrases and “safe words” known only by specific personnel. If the caller cannot provide or respond to the phrase, the request is immediately declined. The Future of Identity Verification We are entering an era where digital identity is fluid. As AI voice cloning scams evolve, we may see a renewed emphasis on in-person verification for high-value transactions and the adoption of cryptographic signatures for voice communications. Until technology catches up, a strong verification process is your best defence. Slow down transaction approvals, as scammers rely on speed and panic. Introducing deliberate pauses and verification steps disrupts their workflow. Securing Your Organisation Against Synthetic Threats The threat of deepfakes extends beyond financial loss. It can lead to reputational damage, stock price volatility, and legal liability. A recording of a CEO making offensive comments could go viral before the company can prove it is a fake. Organisations need a crisis communication plan that specifically addresses deepfakes since voice phishing is just the beginning. As AI tools become multimodal, we will likely see real-time video deepfakes joining these voice scams, and you will need to know how to prove that a recording is false to the press and public. Waiting until an incident occurs means you will already be too late. Does your organisation have the right protocols to stop a deepfake attack? We help businesses assess their vulnerabilities and build resilient verification processes that protect their assets without slowing down operations. Contact us today to secure your communications against the next generation of fraud.